Lizanne Falsetto

THINK
TANK

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01

 What is it?

 Often a start-up will either not tell me enough, or tell me too much about their niche. Be clear and concise, any finer detail can be elaborated on if and where need be.

 
 
 
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02

 What problem does your business solve? 

 What need or great desire is there for your business’s product or service, what’s the value proposition?

03

Who's your target market?

 Who will buy your product or service? Are they male, female, young, old, sick, healthy, from a certain geography or culture? Your business may have plans for global domination, but your product or service will resonate with a certain subset of people first – who will your first adopters be?

 
 

 
 

04

Marketing

 How will you create awareness around your product or service? Saying you don’t have the budget to do anything isn’t good enough. Tools such as social media have made it possible for even the smallest players to promote their business. Marketing leads to sales, and sales to profits – investors will look carefully at your ability to generate a return on their capital, marketing dollars well spent can help provide that return.

05

 Revenues/Costs

 What is, or is the intended price of your product or service – is it affordable? Is there a sufficient or an attractive margin for your business? What are your overheads? What is the projected growth in revenues vs costs (scale) for your business?

 
 
 

 

Industry Experts

 
 
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Lizanne Falsetto

Proin dictum, arcu et ultrices varius, purus lectus volutpat velit, vitae tincidunt libero arcu eget nulla. Vivamus eget ante nulla. Integer nibh orci, venenatis at risus eu, dapibus euismod urna. Suspendisse mattis ipsum leo, sit amet mollis lacus varius ac. Aliquam non aliquet neque. Cras sem tortor, fringilla nec libero id, feugiat gravida nunc. Vestibulum libero diam, egestas non est consectetur, vestibulum fringilla libero.

irakli-nadar-artstation-da.jpg

Lizanne Falsetto

Proin dictum, arcu et ultrices varius, purus lectus volutpat velit, vitae tincidunt libero arcu eget nulla. Vivamus eget ante nulla. Integer nibh orci, venenatis at risus eu, dapibus euismod urna. Suspendisse mattis ipsum leo, sit amet mollis lacus varius ac. Aliquam non aliquet neque. Cras sem tortor, fringilla nec libero id, feugiat gravida nunc. Vestibulum libero diam, egestas non est consectetur, vestibulum fringilla libero.

 
 
irakli-nadar-artstation-da.jpg

Lizanne Falsetto

Proin dictum, arcu et ultrices varius, purus lectus volutpat velit, vitae tincidunt libero arcu eget nulla. Vivamus eget ante nulla. Integer nibh orci, venenatis at risus eu, dapibus euismod urna. Suspendisse mattis ipsum leo, sit amet mollis lacus varius ac. Aliquam non aliquet neque. Cras sem tortor, fringilla nec libero id, feugiat gravida nunc. Vestibulum libero diam, egestas non est consectetur, vestibulum fringilla libero.

irakli-nadar-artstation-da.jpg

Lizanne Falsetto

Proin dictum, arcu et ultrices varius, purus lectus volutpat velit, vitae tincidunt libero arcu eget nulla. Vivamus eget ante nulla. Integer nibh orci, venenatis at risus eu, dapibus euismod urna. Suspendisse mattis ipsum leo, sit amet mollis lacus varius ac. Aliquam non aliquet neque. Cras sem tortor, fringilla nec libero id, feugiat gravida nunc. Vestibulum libero diam, egestas non est consectetur, vestibulum fringilla libero.

 
 

A process designed to harness the wisdom of the room, to bring out their combined experience of industry experts, insight and ideas. The overall intent is to balance existing knowledge with stimulus; because at that intersection of stimulus and intel, lies new insight and ideas that can change the world.