About Lizanne

Lizanne Falsetto is a visionary entrepreneur, wellness advocate, and food industry pioneer whose career has been shaped by a relentless commitment to health, innovation, and longevity. As the founder of thinkThin®, she revolutionized on-the-go nutrition, introducing one of the first high-protein, low-sugar, gluten-free bars to the market. What started as a simple solution to a personal need–creating a convenient, nutritious snack–grew into a multimillion-dollar brand that reshaped the health-food industry.

Her entrepreneurial instincts were ahead of their time. Long before the mainstream adoption of ketogenic and high-protein diets, Lizanne recognized the power of protein as fuel. She was also the first in the industry to stamp “gluten-free” on product packaging, paving the way for a new category of functional foods. Under her leadership, thinkThin® became one of the fastest-growing health-food brands in history, ultimately acquired by Glanbia in 2015.

But Lizanne’s passion for wellness extends far beyond business. For her, health has always been the foundation of success–both personally and professionally.

A LIFELONG JOURNEY IN WELLNESS

Lizanne’s commitment to wellness didn’t begin with her career - it began at home. Raised in a close-knit Italian-American family in the Pacific Northwest, the Falsetto lifestyle naturally reflected the principles of the Blue Zones - those rare regions of the world where people live the longest, healthiest lives. They grew their own food, cooked every meal with care, and gathered around the table to share it. Watching her grandfather tend the garden and her grandmother prepare fresh meals taught Lizanne an enduring truth: food is both love and medicine.

That solid foundation served her well when, at just 18, Lizanne entered the fast-paced world of fashion and modeling. Living in cities like Tokyo, Milan, Paris, Sydney, and New York, she was exposed to diverse cultural approaches to movement, nutrition, and self-care. Constantly adjusting to new environments and time zones, she became her own wellness expert - hydrating, prioritizing rest, and learning to listen closely to her body’s needs.

Among her peers, Lizanne became known as the “Mother Earth” of the modeling world, cooking nourishing meals for herself and her roommates. Her passion for health deepened as she explored Eastern medicine, herbal remedies, and holistic healing practices. She didn’t realize it at the time, but what she was doing would later be validated by science: food is life. And the right nutrition has the power to transform not only how we look, but how we think, perform, and feel.

A COMMITMENT TO INNOVATION IN FOOD & HEALTH

Even after thinkThin®, Lizanne remained at the forefront of food innovation and longevity science. As the world shifted during the 2020 pandemic, she became fascinated by the rise of clean, alternative proteins and how they could reshape both human health and the planet. This led her to found betterland foods™, a brand dedicated to creating crave-worthy, sustainable foods that nourish both body and environment.

LEADERSHIP & IMPACT

Beyond her businesses, Lizanne is a recognized leader in the health and wellness space. She served as a board member of the YPO Health & Wellness Network and was Network Chair (24/25), helping guide over 100,000 CEOs around the world in prioritizing their health. She also founded the Women’s Wellness Circle within YPO, a community that brings together women members, CEOs, and spouse partners - uniting around science-backed approaches to health and longevity. Lizanne was Chapter Chair of YPO Pacific Coast Gold (2021/22), is a proud member of the Santa Barbara and Le Mess (Europe) chapters. Her insights and expertise have been featured in leading platforms including TIME, Forbes, Fast Company, Inc., and the Hallmark Channel.

Through her speaking engagements and longevity experiences, Lizanne is on a mission to redefine how we think about longevity, wellness, and high-performance living. Within her own wellness journey, she reduced her biological age by over 20 years. Using her experiences as a guide, she created the Vitality Protocol®.

Her message is clear: You don’t need to overhaul your entire life - just adopt the right strategies. Every small, intentional choice lays the foundation for a longer, stronger, and more vibrant life. Whether it’s integrating movement into daily routines, tracking personal health metrics, or understanding the power of food as medicine, she encourages people to take an entrepreneurial approach to their own vitality.