About | Lizanne Falsetto (mockup)

About Lizanne

I built thinkThin®. My curiosity didn’t stop there.

My career has taken me from global modeling to building food brands. What connects it all is a curiosity about how we live better.

  • thinkThin®
  • betterland foods™
  • Women’s Wellness Circle

Where it began

Food was love before it was my business.

I grew up in an Italian-American family in the Pacific Northwest, where we grew food, cooked together, and gathered around the table. Wellness started there.

The world became my classroom.

At 18, modeling took me to Tokyo, Milan, Paris, Sydney, and New York. I learned to listen to my body while everything around me changed.

Tokyo · Milan · Paris · Sydney · New York

The thinkThin® chapter

I bet on protein before it was cool.

I wanted an easier way for busy women to eat well on the go. That question became thinkThin®, a high-protein, low-sugar brand acquired by Glanbia in 2015.

From the Protein Archives

betterland foods™

Then I asked a bigger question.

After thinkThin®, I founded betterland foods™ to explore what the next generation of protein could become.

Women’s health & longevity

The next chapter is shared.

I founded YPO’s Women’s Wellness Circle to bring leaders together around women’s health and longevity. I’ve also served as Chair of YPO’s Health & Wellness Network.

Health & Wellness Network Chair, 2024–2025

Invite me to speak

“Lizanne has a unique talent for bridging the gap between wellness, preventive medicine, and real-world behavior change.”

Dr. Rocio Salas-Whalen

I’m still asking what’s next.

Today, I’m bringing women’s health and longevity into the spotlight, and sharing what I’m learning along the way.