Lizanne Falsetto

I’m Lizanne Falsetto a mother, entrepreneur, wellness pioneer, speaker, and founder of thinkThin®, the first high-protein, low-sugar, gluten-free nutrition bar to enter the mainstream market.

Long before protein became a buzzword, I recognized its power to fuel energy, focus, and strength especially for people living full, demanding lives.

For me, wellness was never a trend. It was a strategy.

It shaped how I led as a CEO, how I raised my family, and how I built a brand that transformed the way millions of people nourish themselves every day.

Today, my passion is helping others rediscover what it truly means to live well-not only in their health but also in how they lead, perform, and show up in the world.

For the past two decades, I have immersed myself in the science and practice of vitality and longevity. I’ve collaborated with leading global experts, explored cutting-edge therapies, and traveled the world to understand the full landscape of wellness from ancient traditions to the most advanced medical innovations.

This has never been theoretical for me. It has been deeply personal.

Through years of intentional lifestyle choices and strategic longevity protocols, my biological age now measures more than two decades younger than my chronological age.

I share this not as a statistic, but as proof: proactive health works.

And now, I am dedicated to bringing this knowledge forward  translating complex science into practical, empowering insights people can use in their everyday lives.

Together, we can explore the questions that matter most:

What does it truly take to live longer and live better?
How do we maintain strength, clarity, and vitality as we age?
How can we support our health in ways that honor the unique biology of women?

Through my work, I open the door to the private conversations I’ve had with global leaders in longevity science, medicine, and performance. I distill the research, share my personal experiences, and connect audiences with the insights and tools that can help them take ownership of their health and their future.

Because aging is not something to fear.

It is something we can lead.

And when we do, we don’t just add years to life we add life to years.

To your vitality,