When I started thinkThin, I did not have a tool that could give me ten headlines before my coffee got cold.

Building thinkThin® required constant reinvention, countless rejected formulations, and retailers who could not imagine a protein brand for women succeeding at scale.

I've told the thinkThin story enough times to tell it in my sleep. What I don't say enough is the pattern underneath it.

People love to ask me which one built thinkThin, the intuition or the discipline. My honest answer is that the question itself is a trap…read on…