The Cost of Health

I spent 25 years in the food industry bringing protein, lower sugar, and gluten-free products into the mainstream. Today, I work in longevity, women’s health, and vitality - and one thing has become very clear to me: We spend enormous amounts treating illness, yet many people still struggle to afford the medications they need.

That is why I have been paying attention to what Mark Cuban is doing. Not because it is political, because it is disruptive.

His company, Cost Plus Drugs, challenged a system that most consumers never see. Instead of hidden pricing, rebates, and layers of middlemen, they built a model around transparency. Highlighting the drug cost, minimal markup, pharmacy fee & shipping. Cuban’s method and message was heard loud and clear, with collaboration efforts underway across political lines to lower medication costs.

Health should not belong to one side, sometimes change starts with asking uncomfortable questions. Why does the same medication cost one person $20 and another $600? Why are consumers often the last to understand the real price?

Food matters, movement matters, muscle matters, prevention matters - but access matters too. If innovation can lower cost and improve transparency, I’m paying attention.

Question to you: Do you think medication pricing needs a complete reset, or can transparency alone solve the problem?